Excerpt From: Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Papadakos, Trish. “Value Proposition Design.”
Put energy into polishing and refining a business plan until it perpetuated the illusion that it could actually work.
Spent a lot of time building detailed spreadsheets that were completely made up and turned out to be wrong.
Spent more time developing and debating ideas rather than testing them with customers and stakeholders.
Let opinions dominate over facts from the field.
Lacked clear processes and tools to minimize risk.
Used processes suited for running a business rather than ones for developing new ideas.
insightful!